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Move puts company's focus on prestige brands.
February 3, 2021
By: TOM BRANNA
Editor
In a move to come the world's premier prestige beauty company by 2030, Shiseido is selling its personal care business to CVC Capital Partners for $1.5 billion. Last month, Shiseido said it was in discussion to sell the unit, which operates primarily in Asia and includes brands such as Uno and Aquair. In a statement, Shiseido said “The company recognizes that its personal care business, comprising such global brands as Tsubaki and Senka, requires enhanced marketing investment to maximize ...
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